Sprocket AI

Sprocket is able to leverage Artificial Intelligence to quickly provide the go-to-market support you need to dramatically improve your company’s pipeline and generate consistent, incremental, and predictable revenue.

GTM Success Model

Profitable Addressable Market

Know exactly the types of companies and customers that your organization should be prioritizing

Operational Alignment

Quickly adjust and optimize your strategic operational structure across your company to maximize revenue efficiency

Workflow Automation

Implement and improve processes that identify/review emerging revenue opportunities, structural alignment, and drive strategic collaboration

Ideal Customer Profile

Always know exactly what types of companies your sales and marketing teams should be pursuing from always-on, multi-variate, revenue models

Territory Planning

Quickly adjust and update your target accounts for your GTM teams based on the value-driven ICP data

Optimization

Build custom rules to speed up the process workflows and account routing processes as you gain feedback from your teams

The Sprocket Concept...

Enabling revenue to change how B2B companies operate

Sprocket was purpose-built after seeing companies time and time again struggle with go-to-market strategies and prioritizing profitability across departments. Investors and executives typically have high expectations and aggressive goals to satisfy when it comes to sales and revenue targets- especially for SMB and Mid-Market sectors. Sprocket is designed to identify gaps and opportunities that will quickly improve your revenue streams.

What People Say

A company's ideal customer profile, when generated successfully, is the linchpin of all cross functional initiatives. Yet, most companies struggle to get it right - it is time consuming and piecing together various data sources for key projects like Territory planning, makes it incredibly complex. However, when done right, your sales and marketing teams will yield tremendous revenue growth

Figuring out how to take the ICP and apply it against the lack of structured account data is frustrating. I have always spent weeks every quarter working out the right account allocation to maximize rep productivity.

Having a clear ICP is a must, not just for Revenue teams, but for entire companies or business units. Marketing is aligned on where to target campaigns and awareness, SDR orgs aren't left guessing where to spend their time, and Sales teams and leadership also have more precision in knowing who the most qualified prospects are. Customer Success is set up to serve, expand and grow the ICP, and Product is innovating to and beyond the ICP.