PAM
Profitable Addressable Market
Through patent-pending, machine-learning models our platform allows revenue leaders to quickly identify the specific cohorts of companies that their sales, marketing, and customer teams should be strategically prioritizing. The companies that make up your PAM are exactly the types of companies that will see the most value in your products and in return, drive higher contract values and shorter deal cycles. Instead of trying to figure out how to complete (and operationalize) this time-consuming project, your teams can operate more effectively around things like relationship building, deal analysis, rep coaching, lead generation, sales/marketing alignment, etc.